The story
A family-run vineyard near Bordeaux. Wines from Lalande-de-Pomerol and Montagne Saint-Émilion, plus a few creations of their own.
The challenge
The family works close to the land. They wanted an online shop that is easy for their customers and that feels like them: warm, family-run, true to their values.
The estate makes wines in two appellations, Lalande-de-Pomerol and Montagne Saint-Émilion, and also creates wines of its own. The site had to present all of them simply, without losing the feel of a family table.
What we did
- Designed a warm look built around the family and the vines
- Built an online shop that is easy to use, from the wine to the basket
- Laid out the wines clearly: the two appellations and the family’s own creations
The result
The family’s wines, from two appellations plus their own creations, now sell from one shop that loads fully in 1.6 seconds.
Colours & type
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Cormorant Infant · Alata
99%GTmetrix performance score (tested from Paris)
0.9 sLargest image on screen
1.6 sFully loaded
The screens
Design rules
01
People first
The first headline is about the family (“A family estate for four generations”), not the wine. The team also has its own section. Because a wine estate is, first and foremost, about its people.
02
A classic typeface
Cormorant Infant brings a fine, elegant feel, with plenty of white space around it. A style that recalls the labels of fine wines.
03
Purple as the accent
Purple adds a touch of character, highlighting subtitles, links and buttons against a light background. It also makes the ordering options easy to spot.
04
Wines by appellation
Wines are organised by appellation, from Lalande-de-Pomerol to Montagne Saint-Émilion, alongside the family’s own creations. A simple way to explore the different wines.
Valérie MagetChâteau Haut-GoujonOriane est une créatrice d’espaces de lumière. Avec son écoute et ces qualités professionnelles, elle invente des espaces dédiés à la mise en avant de nos projets avec fluidité et harmonie. Un grand merci pour ce travail qui correspond parfaitement à ce que nous recherchions.